Ford is new digital marketplace Ford Blue Advantage, in collaboration with its dealers and Cox Automotive’s Autotrader in effort to increase its used car market share. Currently, Ford dealers only sell about one-third of the three million used Fords retailed annually.
Ford Blue Advantage program upgrades the automaker’s Certified Pre-Owned program by providing all Ford dealers one marketplace for selling their CPO vehicles. Like other websites, Ford Blue Advantage allows users to filter their search by feature level, and offers at-home test drives and delivery, and a video walkaround.
All vehicles are listed with the dealer’s guaranteed price alongside Kelley Blue Book’s Price Advisor that judges whether the vehicle’s price is good or great. Each listing will also feature the original Monroney sticker.
“We know customers still want to touch, smell and feel a vehicle before they buy it,” said Andrew Frick, vice president, U.S. marketing. “Ford Blue Advantage offers the best of both worlds, enabling customers to shop online or come into a dealership, or a combination of both.”
Ford says that its used cars will be inspected by factory-trained technicians, who can certify the vehicles as Gold Certified and Blue Certified.
Gold Certified vehicles pass a 172-point inspection and come with a 12-month/12,000-mile warranty and a seven-year/100,000-mile powertrain warranty for Ford vehicles up to six years with less than 80,000 miles.
Blue Certified vehicles – those 10 years or newer with less than 120,000 miles – pass a 139-point inspection and come with 90-day/4,000-mile warranty, one that applies to Ford and non-Ford vehicles.
A 24/7 Roadside Assistance is standard, as are complimentary FordPass Rewards Points, which customers can use for future service visits at dealerships: 11,000 points for Blue Certified and 22,000 for Gold Certified.