Larry Printz

One of the nation’s top automotive journalists for more than two decades, Larry’s weekly Tribune News Service automotive column reaches more than 8 million readers worldwide.

He’s the former editor-in-chief at, automotive expert for Fox Business News, and automotive editor at ABC, Tribune Publishing, and Times-Mirror. He has also worked for Motor Trend Group, Conde Nast, and Men’s Health among others.

In his spare time, Larry serves as an emcee and judge at America’s top automotive events nationwide, and is a member of the International Motor Press Association, Southern Automotive Media Association, and the National Cartoonists Society.

Meet The Rest of the Team

While we think of Larry as royalty (Printz, get it?) the rest of our team is pretty great too. 

Jessica Snyder

Jessica Snyder

Director of SEO

With more than 15 years of digital marketing and SEO experience, Jessica truely enjoys navigating the unique digital landscape each website and client provides.  

Before settling into  automotive, Jessica’s digital marketing talents were utilized for the largest MLS provider in the Phoenix metro market serving over 40,000 real estate agents and brokers, Susan G. Komen For the Cure, and the City of Tucson –  just to name a few. 

During her automotive career she has built out SEO campaigns and strategies for more than half of the top 10 automotive groups in the country! From individual dealerships to large groups, let her experience work for you!